Personal Coaching Will Change Your Life

I’m looking to work with coaches, entrepreneurs, executives, politicians, or just about anyone with a BIG goal and a genuine desire to change your life.

Why a big goal? Because big goals require a special kind of personal coaching. Coach with me and I’ll show you how to identify your talents, turn those talents into strengths, and overpower any obstacle standing between you and your goal.

Brent O'Bannon - Gallup Certified Strengths CoachI’m Brent O’Bannon and some time ago, I narrowed my niche from general executive coaching to strengths coaching and have since become the first official Gallup Certified Strengths Coach in the world.

After counseling and coaching over 27,000 clients and speaking to more than 65 organizations across the globe, I’ve learned a thing or two about personal success.

Here’s what I’ve discovered in over two decades of coaching:

Each person is different, and those who become successful capitalize on those differences.

By differences I’m referring to your innate talents and strengths, those naturally recurring patterns of thoughts, feelings, or behaviors that make you unique.

Let me put it another way:

Strengths have patterns and successful people learn to use those patterns to their advantage.

Once I show you how to see the patterns, they become obvious. So obvious, in fact, that when you find yourself operating outside your pattern, outside of your God-given strengths, you’ll feel it in your bones. You’ll know something is amiss.

Before I go on, let me share a story that illustrates the power and effectiveness of personal coaching.

Chris Strategic StoryI met Chris at an executive workshop I was presenting. At the time he was the general manager of the family-run beverage distribution and delivery company.

As much as Chris loved the family business, his real passion was politics. In fact, in his mid-thirties he was a respected member of the Virginia House of Delegates, and later the state campaign co-chair for John McCain’s 2008 presidential campaign.

By the time Chris and I began coaching, he was ready to step away from the family business and consider a career as a political consultant, coach, and speaker.

Chris was also a natural Strategic thinker, a man born to sift through the clutter and see patterns where others saw only complexity.

Like everyone with a strong Strategic talent, Chris had a distinct way of thinking, a special perspective on the world at large. He had an uncanny ability to see around the next corner. I showed Chris how this rare insight was exactly what his future clients—up and coming political candidates—wanted most, a way to evaluate accurately the potential obstacles of a future campaign, initiative, or piece of legislation.

Our challenge was to match Chris’s unique strengths with his clients needs. We did that by narrowly redefining his ideal client. In doing so, we aligned his individual talents with a small but lucrative market, and in a matter of weeks, Chris engaged the first of many profitable clients.

Hire me as your personal coach and we’ll spend whatever time is required to uncover your unique patterns.

Next, I’ll teach you to become an expert at finding and applying and refining your strengths.

Whether you want to rebrand yourself, generate wealth as an entrepreneur, quadruple sales orders, or produce award winning documentaries, personal coaching can help you achieve your dreams faster and with less pain than any other method.

Maybe your goals aren’t personal but professional.

Maybe your department or company is looking for a coach to facilitate some major organizational goal—increased productivity, decreased turnover, more engaged managers, deeper customer loyalty, product innovations, improved sales, or a straight forward boost in the bottom line.

Danny Arranger StoryMaybe you’re like Danny, the Chief Financial Officer of a company with 500 employees. Danny’s organization set an impressive goal: to double annual revenue from $100 million to $200 million in the next 18 months.

Danny was already a believer in the strengths movement when he called me.

One of his top strengths was Arranger, a conductor of sorts, a man attracted to complex situations in which he arranged the variables in the most productive configuration possible. He intuitively understood that by applying a strengths-based culture throughout the organization, he could achieve organizational goals faster and with greater sustainability than following any other approach.

Danny hired me as a strengths facilitator and together we hand-picked a select few decision-makers and key executives who I would coach with personally.

I helped Danny and his executive team leverage their unique individual strengths to achieve specific organizational objectives.

For instance, we implemented a smarter talent selection and hiring process.

We showed line managers how to engage employees by measuring their individual strengths and using those strengths to crowd out their weaknesses. This new engagement led to improved morale, better attendance, and a direct increase in productivity.

We taught the human resource managers to include employees strengths in future performance reviews. And we created monthly strengths lunch-n-learns to encourage employees to better use their natural talents in both formal business settings as well as informal one-on-one interactions.

Then we went to work on the sales teams.

We developed new sales goals, shared strategies to better connect with prospects, discussed ways to capitalize on strengths to negotiate better contracts, found innovative methods to stimulate individual sales members, and created several new roles that took advantage of the strengths of individual sales talent.

The outcome of all that effort was an immediate 5-fold increase in sales orders.

Little by little, Danny and his team created a comprehensive and profitable strengths-based organization.

I’m looking to coach with people who have a burning desire to be successful.

People like Chris and Danny, people committed to working with a professional coach, people willing to be led, step-by-step, to where exactly they want to go.

Sound good so far?


Once we begin coaching, and if you haven’t done so already, I’ll ask you to take the StrengthsFinder online assessment.

As of today, over 11 million people have taken the StrengthsFinder assessment.

According to Forbes, this simple quiz is a favorite of companies ranging from Facebook to Harley-Davidson. What these companies hope to learn is how to engage employees. Why? Because Gallup Inc.’s 2013 “State of the American Workplace” report found that a whopping 50 percent of employees are NOT engaged in their work. That’s half the workforce who show up, but wish they were somewhere else.

Worse, the bottom 20 percent are “actively disengaged” at work, meaning—let’s be honest—they hate their jobs.

All of this is in the face of a growing body of research which shows companies can engage workers simply by providing meaningful work experiences that leverage their strengths.

Get that? Leverage their strengths.

As in find out what you are good at and do more of it.

So how do you keep from sliding into the half of the workforce who don’t care, or worse the 20 percent this close to going postal? Or say you’re an entrepreneur, how do you stay engaged, how do you keep growing, how do you learn more about your own signature strengths?

You can pick up and and read any number of popular books, Now, Discover Your Strengths; Go Put Your Strengths to Work; StrengthsFinders 2.0 and others.

Strengths Based Books

Hey, the books are wonderful. But if you’re like most people, reading only gets you so far. If you want lasting change, if you want immediate and tangible results, if you want, from this day forward, to live a new life, then you need to hire a personal coach, and well, I’d like to be that coach.

I feel a bit shameless selling myself this way, but I believe in what I’m selling.

I believe in my ability to draw out the best in you. I believe that using your strengths and crowding out your weakness is the easiest and most effective way to stay engaged with life. If that’s not concrete enough for you, try this: I believe that using your strengths is the only surefire way to become healthier, wealthier, and happier all at the same time.

If you genuinely want to turn your natural talents into dependable, habitual, and actionable strengths, then . . .

Call me today and let’s get started.

Before I end this invitation to work with me, let me share one last story.

Not all strengths are created equal. A better way to say this is that some strengths need to be tempered, rather than exaggerated, to be most effective.

andrecosta100x100Andy was a perfect example. I could tell within seconds of talking to Andy that his dominant strength was Analytical, a man whose first response was always “prove it.” He wanted proof of any claim. He wanted data and statistics and facts, yet even more facts often wasn’t enough to settle things once and for all.

Analytical thinkers can drive other people nuts.

The sheer constancy of their skepticism can wear you down. They don’t mean to destroy other people’s ideas—though they often do.

Andy craved data because data was value free. Data had no hidden agenda. Armed with solid information, he searched for patterns and connections because without seeing those patterns and connections, he refused to move forward. Why should he, when it was obvious, at least to Andy, that more analysis was needed.

The next step in Andy’s career was to start a new video production business.

Before he could do that, however, he needed to address one overwhelming challenge.

Andy’s biggest challenge wasn’t improving his technical skills, marketing, or even landing big clients. His biggest challenge was in managing perceptions. People often perceived others with a dominate Analytical strength as unemotional, detached, even confrontational.

The solution was easier than you’d think.

I encouraged Andy to have a chat with his clients.

I showed Andy how to better communicate with clients that his analytical approach would often require data and other information to logically back up new ideas they might suggest.

In other words, he needed to let clients know in advance that what could be perceived as his overly-meticulous nature, was in fact a highly developed and thoughtful evaluation of the data and not a reflection on people or their ideas.

Rather than fight his need for analysis, I prompted him to invite his clients to join him, to embrace his skill at judiciously parsing raw data, and understand that his painstaking methods consistently produced outstanding results.

The outcome of all that effort was better than we imagined.

Andy Emmy Trophy 2013In 2013 Andy produced the video The Art of Lap Ngo, about Vietnamese painter Lap Ngo, and won the National Academy of Television Arts Emmy for Best Cultural Documentary in addition to winning of the National Association of Telecommunications Officers and Advisors 2013 Award, and 1st Place Ethnic Experience.

If you’ve read this far, I’m going to assume you’re convinced of the benefits of playing to your strengths and crowding out your weaknesses.

I’m also going to assume you see the effectiveness of personal coaching in prompting change.

There’s only one question left:

Am I the right coach for you?

Let me tell you how I work, and you decide if we’re a good fit.

You and I will talk on the phone several times a month.

I’ll draw from our conversations what’s working and what’s not, what’s important and what’s not, and where you see your life and career in the future.

Next, I’ll walk you through a well defined process to better understand your God-given talents and then to make those talents a consistent part of your daily life.

I’ll turn you into an expert at finding and describing and applying and practicing and refining your strengths.

And finally, I’ll show you how to do what you love to do, each and every day of your life.

Here is an overview of my personal coaching process:

Manifest—It’s time to get clear. That means you must be candid with me, and with yourself, before you can turn that big goal into a reality and reap massive rewards. As your trusted coach we’ll talk about what’s working and what’s not. Most important, we’ll talk about why?

Measure—I’ll teach you how to value and appreciate your most dominant strength patterns by taking the StrengthsFinder assessment. This assessment will prioritize your top 5 strengths along with a top to bottom listing of all 34 strengths. In addition to the assessments, we will identify your natural patterns by getting feedback from those closest to you. Some clients are willing to go a step farther by inviting me to participate in onsite shadowing—observing them leading a meeting, speaking at a venue, or following them throughout the work day and performing a dynamic strengths audit.

Maximize—Each person’s greatest growth is in the areas of his or her greatest strengths. I’ll show you how to maximize your existing strengths and how to couple those natural talents with new sustainable strategies for ongoing growth. And you’ll learn how to drive your existing strengths at the right speed for maximum performance.

Mobilize—The fastest way I know of turning a talent into a strength, and a strength into a habit is to work with a personal coach on a regular basis. (I know, another shameless pitch to work with me, but it’s also sound advice.) There’s no point in knowing your strengths if you don’t use those strengths consistently enough to become a habit.

MonetizeMany people I coach are looking for ways to use their natural talents to earn more money.  Entrepreneurs, CEOs, doctors, even housewives all want to do what they do best every day and in return be rewarded for their efforts. For those of you with money on your mind, I’ll help you identify a market, tailor your marketing materials, sales process, and customer engagement processes by using your dominant strengths to win over new customers and markets.

MeaningIt’s been said, “The first half of life is spent making money and the second half making meaning.” Let’s partner together to make a significant difference in the world and dare greatly to leave a lasting legacy.

What it costs.

I charge a flat fee for personal coaching of $1,000 per month.

The question isn’t can you afford the fee. The real question is how much would you pay to transform your life and career?

Think about it.

Then after you thought about it, give me a shout.

Call me at 903-819-0301 or contact me to schedule a coaching session today.

Let’s talk strengths,


Brent O’Bannon LLC
115 S. Travis, Suite 303
Sherman, TX 75090


P.S. In addition to personal coaching, I also offer intensive one-day coaching. If you are a high-powered executive or entrepreneur and want to start applying your strengths sooner rather than later, you may be interested in my VIP Intensive Day Coaching.

If you really want to excel in your personal life or business, then go ahead and take the next step. Call me today.