Wooman presenting at a white board

What is Your Brand?

Your talent themes or Strengths help reveal your unique leadership and business brand.

Your brand is how you show up personally and professionally to others; your Strengths-Based Brand is how you appear to others through the lens of your Strengths.

Your clients need to know how your core genius helps them. By creating a clear, concise, memorable brand statement it will help you with 1) Knowing your value, 2) Marketing your product and services, 3) and giving you an actionable signature system of serving others through your strengths.

Let’s help you create your Leadership Brand Statement. and I’d love to see you post your leadership brand statement in the comments below.

Create Your Leadership Brand Statement

Let’s use these steps to develop your unique statement:

  1. List your Top 5 Strengths
  2. Summarize each theme into no more than 1-3 words that describe this theme in you.
  3. Craft a memorable succinct leadership brand statement starting with “I bring…,” “I help…,” or “I lead….”

Here’s my own example:

Brent's Leadership Brand Statement setup: Focus: purposeful goal setting, Individualization: wise coaching, Achiever: entrepreneurial zest, Command: speaking courageously, Competition: training strengths champions


When you combine it, my brand statement reads like this: “I lead with purposeful goal-setting, wise coaching, and entrepreneurial zest. I help others to lead courageously and dare greatly.

Brent's Leadership Brand Statement quote

Here’s another example: “I accumulate continual knowledge in order to spot relevant patterns to achieve much with the utmost integrity.” This would be an example of an entrepreneur who has Input, Learner, Strategic, Achiever, and Responsibility.

After seeing these two, I recommend taking time to write your leadership brand statement out. As a coach, it will really help you hone in your niche and stick with your zone of genius.

New entrepreneurs often approach their business with a scarcity mindset, taking on anyone who approaches them. This approach causes them to flounder, become dissatisfied, and doubt their capabilities. And often, it damages their reputation because people see them as a jack-of-all-trades and master of none.

Understanding your unique leadership brand statement and utilizing the gifts God wired you with, will give you immense satisfaction and help you master what you’re really great at. The people you serve will rave about their experience with you, and you’ll have organic leads coming from the rave reviews.

Weaving this kind of value proposition into your marketing message will help you stand out and attract those who are supposed to work with you.

In addition to crafting your leadership brand statement, incorporate these seven elements of messaging into your business you see below. This helps clients know who you serve, what you solve, and the results they’ll get. Combining these two things will give you a terrific start to understanding how to define your niche so you can position yourself as an expert, and become a six–or even seven-figure entrepreneur!

Here are several questions you can ask:

  1. The best solutions I deliver to my ideal client are…..
  2. Who is my ideal client?
  3. What keeps them awake at 3:00 am?
  4. What keeps my ideal client from fixing the problem?
  5. What’s the simple process I use for helping my ideal client? List the 3- 5 part process.
  6. The competitors are…..
  7. My selling superpower that makes me stand out is….
  8. In a single sentence, my claim to fame is….

If you’d like to download a leadership brand statement worksheet go here, and if you want to discuss it with me, feel free to book an Ask Brent Anything call now.

Friendly international business team enjoying pizza together in office

No one could’ve predicted how Covid would change the workplace and the expectations of the workforce.

Gallup reports of 125 million full-time jobs in the U.S. that 50% (60 million) can work from home. 30% say they prefer full time work from home. 60% report want a blend or hybrid role. and only 10% say they want to work all 5 days onsite.

In 2021, we expected to return to normal, but new Covid variants, a war for talent, and high inflation called for change. It’s clear, that what we all thought was temporary in 2020 is here to hang out in 2022 and anyone not willing to adapt will be left behind.

Self-care and wellbeing, eliminating commute, & flexibility for family are top of mind for employees and their job-search compass is set to companies who provide a balance-friendly workplace that meets their expectations. Here are my top 10 tips for a balance-friendly workplace in 2022:

1 Teleworking 
Does your workplace allow work from home? There are a couple of models that are popular right now. Hybrid, a mix of in-office days and work-from-home days. or 100% Work-From-Home. Essential workplaces may require many workers onsite however many manager positions can lead with a virtual presence. Workplaces must increase their Virtual Intelligence to stay competitive.

2 Flextime
Can you alter your work schedule to attend a child’s activity, take care of a personal business matter, or go to a doctor’s appointment? Or maybe you like sleeping in an extra hour and prefer working a little later. Employers can offer employees the opportunity to set their own schedules with greater flexibility with more responsibility on them. Employees who have truly flexible schedules are more likely to be engaged, productive, satisfied with their jobs, and feel appreciated.

3 Childcare
Does your workplace offer child care services or child care spending or savings accounts or tax benefits? Childcare is not only a great cost for an employee but for many, especially women, the responsibility of taking care of their child becomes a burden to their advancement at work. Providing benefits around childcare for both men and women helps ensure equal opportunity for advancement, creates greater workplace wellbeing, and reduces turnover related to the lack of these benefits.

4 Eldercare
Is your workplace flexible when it comes to eldercare responsibilities? Flextime, savings accounts, and telecommuting are all benefits that can assist employees in taking care of their elderly family members.

5 Provided Healthy Snacks/Convenience Services
If you’re still going to the office every day, then you spend the majority of your day there. Does your workplace provide healthy snacks, access to food, or convenience services? One trend that’s become popular is providing an unlimited supply of snacks and drinks free of charge. Other options are setting up vending services or automated convenience stores in break rooms. Some companies even offer cafeteria, pharmacy, dry cleaning, tailoring, and hair services. It reduces the time away from the office having to drive somewhere and increases productivity and job satisfaction.

6 Alternative Leave Options (Paternity/Pawternity Leave)
Most companies offer Maternity leave, but what about Paternity Leave for the new father? Are these options available if parents adopt? And have you heard of Pawternity Leave for new pet parents? Yes, it’s a thing. With the passing of the Family and Medical Leave Act, companies can allow workers time off to care for children, elders, family emergencies, etc. Pet leave would fall outside of that, but it’s an optional company perk that can win some exceptional talent love, especially if they love their pets.

7 Education, Coaching, & Training
Does your company invest in and promote outside learning and training opportunities? Are they more than just formal education degrees? Today there are so many ways to learn and develop. From formal degrees to professional coaching to online training. Encouraging your employees to craft their talent and gain additional skills they may be interested in, especially if they are needed within your company, are not only beneficial for their confidence and growth, but for the company.

8 EAP & Telehealth 
Does your company provide an (Employee Assistance Program)? Do your managers help remind workers to take advantage of it? These are free benefits to employees that are specifically there to help with mental health and total wellbeing. Check with your HR department and discover the resources available to you. Many workers prefer telehealth services for wellness check ups and maintenance as well.

9 Wellness Center or Virtual Workout Programs
Many companies offer access to discounted gym memberships or may even have a gym on-site. Are you taking advantage of these? This is a great way to contribute to your physical well-being.

10 Fun-loving Culture
Does your business promote playfulness, humor, team time, and laughter? Game days, movie nights, trivia lunches, pizza & ping pong, CAPPY HOURS (an hour of all caps in a general chat group), etc. Time away from the desk (or work) with the people we work with is essential to building a culture that enjoys spending time together while working.

Are you looking for someone to help you discover ways to improve workplace culture and wellbeing? Schedule time ask me anything and until then, check out my Workplace Training brochure.

Woman meditating over a book with a cup of tea

There’s so much trash in our minds. I’m not good enough. I’m not valuable. I’m not as talented as so in so. I’m a fraud and imposter.

This trash affects our business, our marriage, our clients, and every interaction we have. Do you know the relationship it affects most? The one we have with ourselves!

For months my wife and I had a ceiling fan in our room that squeaked. It grated on my nerves and disturbed my peaceful sleep night after night. One night I couldn’t stand it any longer. I jumped up with sleep-filled eyes, stumbled to find the WD-40, and fixed the fan! Why did I wait so long? Procrastination!

We all put off what we know needs to be done. And, the squeak doesn’t go away until we address it. What squeaks do we have in our mindset that are going unaddressed because of the trash we carry with us?

Write What You Want to Be – Do – Have

Find a quiet place–without a noisy fan overhead–and think about who you want to be, what you want to do, and what you want to have. Write down the top 10 for each category. My Futuristic® strength loves this exercise to help me dream, and it shows you patterns and potential action steps for what you want your life to look like in the next 10+ years.

Another way especially if you have the Context® strength is to work backward and imagine people at my funeral as they read my eulogy. What do I want them to say about me? What impact did I make? Who did I influence and serve? Asking these questions helps you determine who you want to be and how you want to show up to the world each and every day.

What’s The Squeaky Fan In Your Life?

We all have fears and some level of fear is normal and healthy. However, there can be a debilitating amount of fear: fear of failure, success, responsibility, financial loss, physical loss, and much more. Perhaps you’ve been afraid of committing fully or not enough.

The struggle is real! I get it. Leaving these fears to go unchecked and not examining whether there is validity can mean that you live a life that’s not fulfilled.

Maya Angelou says, “ My mission in life is not merely to survive; but, to thrive and to do so with some passion, some compassion, some humor and some style.”

Are you living with passion or fear? Fulfilled or holding back due to unchecked fears and trash in your mind?

“My mission in life is not merely to survive; but, to thrive and to do so with some passion, some compassion, some humor and some style.” – Maya Angelou

Renewing Your Mindset

Renewing your mind requires intentional effort. Take some time to write your eulogy and your Be – Do – Have list. As you review it, ask:

  • What mindset will it take to reach my goals?
  • What trash do I have to throw out?
  • What do I have to do each day to make it happen?
  • Who do I need to support, coach, and encourage me?

It’s time to throw out procrastination and fear and live life with passion and purpose. You are the author of your future.

If you’re ready to remove that squeaky fan from your life, take my free Breakthrough with Strengths Course here.

Happy diverse team talking having fun drinking coffee together

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” – Steve Jobs

Do you find meaning in your work? Do your employees find meaning in their work? A friend of mine who works at a coffee factory often complained to me, “Take this job and shove it!” He didn’t feel like he could make a difference in the world.

I don’t believe that’s true. Anyone has the potential to make a difference. You just need to learn how to, “Take this job and LOVE IT!”

Finding your purpose and loving your work is important, but it’s hard to do when we’re faced with stress and frustrations. Before anyone can “take their job and love it,” they need to identify their frustrations.

3 Frustrations That Keep You From Loving Your Job

Previous to writing my book Balance Matters, I completed a survey of over 1,000 people asking them to identify and rank their top three job frustrations, and this is what I discovered:

1. Not Enough Money and Not Enough Training


One does lead to the other. Increasing your knowledge in your field whether, through formal education, certificates, or professional training, is a great way to set yourself up for future raises and promotions. Training and skill enhancement also leads to more self-confidence and increased performance.

If you feel your pay doesn’t match your role, fixing that starts with asking. Asking starts with being informed. Review your job description and evaluate how it’s changed since you’ve started. Grab a red pen and underline what’s changed and add how you’ve stepped up your game. Then do some market research to gain an understanding of what your experience is worth in today’s market. Share that with your manager in an honest and open conversation.


One gift the pandemic gave us is working from home. Mexico Autonomous Institute of Technology published survey results that, “workers reported being more productive working from home than they expected to be, compared with 14 percent who said they got less done. On average, respondents’ productivity at home was 7 percent higher than they expected.” Not only does this mean a boost in revenue for the company, but it also means more money in your employee’s pockets. They save money on commuting, lunch, and in some cases maybe even child care. The average person can save about $4,000 a year by working remotely, according to FlexJobs.

One of the most important drivers of employee engagement is development. “Organizations that have made a strategic investment in employee development, Gallup finds, report 11% greater profitability and are twice as likely to retain their employees.” Development and training are ongoing if you want to maintain a high-performance workplace. This article from Gallup shares has some great insights: click here. However, if you are looking for someone to jump-start your Workplace Training & Development, check out my brochure.

2. Feeling Unappreciated


Have you cried at work? You’re not alone. According to Monster, 80% of us have shed tears in the name of feeling underappreciated at work. Sadly, many people don’t get the appreciation they deserve and we all want and need genuine praise.

In my opinion, employers often appreciate good workers but do a poor job of communicating that appreciation. You may need to open that door and start the conversation.

Even though you may not feel appreciated at work, it’s still important to show and feel appreciated in other aspects of your life. Take the time to write a note, give a card, or send a small gift to a friend or family member. One thing I enjoy doing is sending a “Digital Drop” based on the book How Full is Your Bucket. If you have a Gallup Access account, you can sign in to access digital drops. Check out the book to learn more about how to fill buckets with appreciation.


According to Gallup’s research, employees who do not feel adequately recognized are twice as likely to say they’ll quit in the next year. How a manager engages the team, sets expectations, and provides feedback has a strong effect on how much an employee “loves their job.”

Start with an initial check-in with your team around how they are doing then share something you appreciate about them. Something unique, honest, and specific. Then set yourself a consistent time for this check-in and appreciation. Research shows once a week has the best results.

Lastly, encourage your team to appreciate each other. Create a culture of praise so no one is left feeling unappreciated.

3. Dead-end Career


Sometimes the best way to love your job is to find the right job, and it might not be the one you’re in. I’m amazed at how many people remain tied to an empty career with an invisible chain.

You should ask yourself three questions:

  1. Do I truly understand how I can make a difference in the world with my work?
  2. Am I in a career that matches my aptitude and passion?
  3. What keeps me from spreading my wings to fly toward a meaningful career?

If you answered “No” to the first two and have an answer to the third, it may be time to consider overcoming the third and flying towards that meaningful career. Maybe you have an idea of what that is already or maybe you need some help identifying that. The truth is, you can’t LOVE your job and find your passion until you do.


Have you noticed an employee who looks like life has been sucked out of them? It might be easy to discount them, unappreciate them, and stop developing them (all things on this list that are top frustrations), but the best thing you can do is have an honest conversation to get to the root of their frustration. Then you can decide how to move forward. Maybe that’s developing them towards a role or responsibilities that is more aligned with their strengths and skills.

“Your fit with anything — a person, a neighborhood, a pair of jeans — is what makes that thing yours. Fit is what makes it worth having. Finding your job, or purpose in life is no different.” – JAKE HERWAY