How Strengths, Strategy, and Spirit Can Transform Your Coaching Business
In Daniel 1:20, scripture tells us about Daniel and his friends: “In every matter of wisdom and understanding, concerning which the king consulted them, he found them 10 times better than all the magicians and enchanters in the entire kingdom.” Their excellence wasn’t accidental. It was the result of divine empowerment, disciplined growth, and unwavering purpose.
Most coaches don’t fail because they lack talent. They fail because they stay small by thinking linearly, acting cautiously, or trying to grow with hustle instead of intention.
What if the real breakthrough in your coaching business isn’t working harder… but thinking bigger? What if your next level isn’t 2X but 10X?
As the world’s first Gallup Certified Strengths Coach, I have spent more than three decades proving this truth: coaches grow at the speed of their mindset.
In a world where leaders are overwhelmed, burnt out, and searching for purpose, the coaches who thrive will be the ones who build their business on clarity, strengths, and spiritual wisdom, not grind.
This is your official invitation to 10X your coaching career.
1. Start With Vision: The Future You Build Begins With the Future You See
Proverbs reminds us: “Where there is no vision, the people perish” (Proverbs 29:18).
The same is true for coaches. Without a clear, God-given picture of your business and calling, you drift. You react. You accept less than what you were made for.
10X growth begins with defining a bold, values-driven vision. One that leverages your unique strengths and honors your purpose.
In my Strengthspreneur 10X Strategy, Vision sits at the cockpit of the business strategy model.
You cannot fly without it.
Ask yourself:
-What is the ultimate impact I want my coaching to create?|
-How does my calling intersect with my strengths?
-What scripture anchors my mission this year?
Many coaches find that their CliftonStrengths themes point directly to the kind of coach they’re designed to become.
2. Build Strategy Like a Strengthspreneur®
10X is not accidental. It’s architectural. And that architecture must include:
-A strategy backed by data and prayer
-Clear priorities instead of endless tasks
-Goals written down and revisited often (“Write the vision, and make it plain upon tablets, that he may run that reads it.” – Habakkuk 2:2)
Inside the Strengthspreneur® framework, strategy becomes a repeatable habit, not a once-a-year resolution. Coaches are encouraged to create:
-A 10X business plan
-Annual objectives
-Key projects tied to revenue, reach, and relationships
-Leading indicators to track progress
Think of it as moving from coach to CEO. And in our airplane model, being a co-pilot with God as your pilot.
3. Master the Business Engines: Marketing + Sales
Many coaches resist these two areas but they are the lifeblood of a sustainable coaching practice.
Your business has two engines:
Right Engine = Marketing
Left Engine = Sales
If either engine fails, the plane doesn’t get off the ground.
Marketing: Let Your Light Shine (Matthew 5:16)
Marketing is not self-promotion. It is stewardship. Share your gifts where they can help the most.
10X coaches:
-Know their ideal client deeply
-Build irresistible offers
-Create consistent content
-Align marketing activities with their top 10 CliftonStrengths
-A coach with Communication shines in video.
-A coach with Intellection shines in thought leadership.
-A coach with Relator thrives in small masterclasses.
Marketing is simply strength in motion.
Sales: Serve Before You Sell
Scripture reminds us: “Each one should use whatever gift he has received to serve others…” (1 Peter 4:10).
Sales becomes easier when you see it as service.
10X coaches:
-Ask authentic strengths-based questions
-Understand objections as opportunities
-Share pricing confidently (Proverbs 20:10 calls for honest measures)
-Role-play sales conversations with your mastermind or coach for improvement
Selling is not about closing the deal, it’s about caring for your client.
4. Strengthen Your Crew: You Can’t 10X Alone
Ecclesiastes reminds us: “Two are better than one…”
Every elite-performing coach has a supportive “crew”: mentors, contractors, peers, consultants, and spiritual encouragers.
Emphasize:
-Hiring wisely
-Partnering strategically
-Engaging in mastermind communities
-Delegating draining tasks
-Building a culture of appreciation and clarity
Identify both your “superpower roles” and what drains you so you can build a team to support you. 10X coaches focus on what they do best and outsource the rest.
5. Develop Deep Customer Connections
The ROI of a coaching business doesn’t come from volume, it comes from transformation.
I teach coaches to:
-Create meaningful onboarding experiences
-Produce success case studies
-Celebrate wins
-Follow up quarterly
-Build long-term relational capital
Jesus modeled relational leadership. From Moses to Paul, Scripture shows us that impact multiplies through covenant relationships, not transactions.
A 10X coach isn’t looking for clients, they’re building a legacy.
6. Protect Your Culture + Lifestyle
You cannot 10X your coaching career if you’re burned out. Jesus himself withdrew regularly to rest, pray, and replenish (Luke 5:16).
Intentionally protect your lifestyle and well-being by:
-Designing your ideal week
-Connecting your Top 10 CliftonStrengths to your well-being plan
-Scheduling Sabbath rhythms
-Investing in spiritual mentors
-Balancing business with family and friendships
Success that costs your soul is not success. A true Strengthspreneur grows stronger AND leads wiser.
7. Go All-In With Your Strengths: The Secret to 10X Growth
You were not designed to be well-rounded. You were designed to be powerfully gifted in certain areas and those areas are your multiplier.
CliftonStrengths shows us that we do our best work when we:
-Use our top talents daily
-Partner against our weaknesses
-Align our business with our natural wiring
-Create products and services shaped by our strengths
When coaches stop trying to imitate others and start operating from their God-given design, everything accelerates.
As Paul writes: “We have different gifts, according to the grace given to each of us.” (Romans 12:6)
Your 10X path is written in your strengths.
Ready to 10X Your Coaching Career? Start Here.
✔️ Read My Books
Let’s Talk Strengths
Selling Strengths
Perfect for coaches who want to deepen their skills and grow their practice.
✔️ Join the Strengthspreneur Mastermind
If you want support, accountability, and a powerhouse network of strengths-based coaches, the Strengthspreneur Mastermind is the #1 place to grow.
Monthly hot seats. High-level coaching. Strategic tools. Real community. Everything you need to 10X your coaching business.
https://brentobannon.com/shop/strengthspreneur-business-builder-monthly/
✔️ Download the Strengthspreneur 10X Workbook
It is the most comprehensive strengths-based business growth system available for coaches today. Every page moves you closer to your 10X future.
https://brentobannon.com/shop/strengthspreneur-10x-workbook/
Final Thoughts
God has already equipped you with the strengths, wisdom, and calling you need. 10X isn’t about becoming someone different. It’s about becoming the person you were always meant to be.
Now is the time.
Your coaching matters.
Your gifts matter.
Your impact matters.
Let’s 10X your coaching career, together.
