Artificial intelligence is revolutionizing industries, and coaching is no exception.
For CliftonStrengths® coaches, AI isn’t just a tool—it’s a transformative catalyst that deepens insights, streamlines operations, and scales practices without compromising quality. By integrating AI, coaches can elevate their impact and unlock greater potential in clients.
In this blog, we’ll explore the intersection of AI, CliftonStrengths®, and coaching, illustrating how AI acts as a catalyst in Strengths-based coaching.
AI as a Catalyst: Transforming Coaching Practices
AI acts as a force multiplier, enabling Strengths coaches to do more with their expertise. Here’s how:
Enhanced Insights and Decision-Making
AI processes data at a scale and speed impossible for humans, uncovering patterns and opportunities that deepen a coach’s understanding of clients.
Strengths profiles, when paired with AI, become more dynamic, offering tailored advice that considers context, trends, and individual nuances.
Example: A coach working with a nonprofit team used AI to identify complementary strengths and potential conflicts among members. By leveraging these insights, they enhanced collaboration, resulting in more cohesive project execution.
Improved Scalability Without Losing Personalization
Historically, coaching was limited by the number of clients a coach could serve at once. AI removes these barriers by automating routine tasks like scheduling, follow-ups, and action-plan generation.
Example: A healthcare coach used AI to send personalized weekly progress summaries to clients, allowing them to take on additional clients while maintaining individualized attention.
Proactive and Predictive Coaching
AI anticipates client challenges by analyzing trends and data, enabling coaches to guide clients toward solutions before problems arise.
Example: A coach working with a retail company used predictive AI to identify rising team tensions during peak sales periods. They preemptively implemented strategies to boost morale and efficiency, preventing burnout.
You can explore more of the transformative power that AI offers the coaching industry through this Forbes article.
Real-Life Applications: AI, CliftonStrengths®, and Coaching
Augmenting Team Coaching
A Strengths coach partnered with a tech startup to optimize team performance. By analyzing Strengths profiles using AI, the coach identified opportunities to pair strategic thinkers with executors. AI also suggested training sessions for team members with influencing potential but low Self-Assurance.
Impact: Team productivity increased by 25%, and satisfaction scores improved as team members better understood their roles and contributions.
Supporting Remote Workforces
Coaches working with remote teams often face unique challenges. An AI-powered platform helped one coach analyze communication styles across a multinational team, highlighting gaps in collaboration. The coach used these insights to design virtual meetings that leveraged the team’s relationship-building talents.
Impact: The team improved efficiency and engagement, with a notable 18% boost in productivity.
Scaling Coaching with Digital Assistants
AI chatbots provide Strengths-based prompts and personalized resources to clients outside of sessions. One coach implemented a chatbot for a client’s global sales team, offering daily reflections tailored to individual Strengths.
Impact: Engagement surged, as employees felt supported even between formal coaching sessions, and the coach freed time to focus on leadership development programs.
Key Benefits of AI for CliftonStrengths® Coaches
Deepened Client Insights
AI analyzes Strengths results alongside external data, offering insights that go beyond the basics. Coaches can identify blind spots and untapped opportunities more effectively.
Streamlined Operations
AI automates time-intensive tasks like scheduling, report generation, and session preparation, allowing coaches to focus on meaningful client interactions.
Continuous Client Engagement
AI-powered tools keep clients engaged between sessions with reminders, feedback, and dynamic resources tailored to their Strengths.
Why Human-AI Synergy Is Crucial
AI enhances what CliftonStrengths® coaches do best—fostering growth, building relationships, and guiding transformational journeys. While AI handles data and logistics, human coaches bring empathy, intuition, and context. Together, they deliver unparalleled coaching experiences.
AI as a Partner: Automates repetitive tasks, freeing time for deeper conversations.
AI as a Mirror: Offers data-backed insights to validate or challenge coaching strategies.
AI as a Bridge: Makes coaching accessible to more people, democratizing leadership development.
Looking for some inspiration on prompts to use?
Check out my infographic “AI & CliftonStrengths® Practical Prompts” that focus on impacting leaders, with 21 targeted prompts across seven essential leadership qualities
Unlock Greater Potential with AI
Unlock Greater Potential with AI
AI empowers Strengths coaches to scale their practices, personalize strategies, and deliver continuous value to clients.
By acting as a catalyst, AI amplifies a coach’s ability to unlock leadership potential and foster meaningful growth.
Unlock Greater Potential with AI
AI empowers Strengths coaches to scale their practices, personalize strategies, and deliver continuous value to clients. By acting as a catalyst, AI amplifies a coach’s ability to unlock leadership potential and foster meaningful growth.
If you have any questions about our upcoming workshops, masterminds, or hiring me as a speaker, or coach, schedule a call with me at Ask Brent Anything.
As we enter the holiday season, I’m also offering a Holiday Special: 50% off on coaching and training packages for new clients. You’ll have to reach out directly to get your coupon code!
Looking to become a Strengths Champion Coach? I’m hosting an upcoming workshop December 20-21st, providing guided learning drawing from my experience as the world’s first Gallup Certified Coach! This is your gateway to the core strategies of Strengths Champion Coaching. Whether it’s strengths-based coaching, analyzing coaching models, or untangling the ICF competencies, we’ve got you covered. Sign up here!
